Passport 2017

In the lead-up to Canada’s 150th anniversary of Confederation, the Department of Canadian Heritage sought to inspire Canadians and visitors to Canada to engage with cultural touchstones during our sesquicentennial. With thousands of events planned across the country, in addition to historical celebrations and cultural landmarks, Heritage Canada had no single means to promote them.

I led the brand and product design teams in conceptualizing Passport Twenty-Seventeen as an event discovery app and website that informed users about official events, celebrations, landmarks and articles that matched their interests.