Matthew Warland
SĒD Collective
eCommerce Website — 2020

Balm Labs

Balm Labs was conceived as a wellness brand that provides information, solutions and community to an overlooked demographic. Their initial product, ClearBalm, is a CBD and plant-based skincare solution for adult acne.

I signed on and hired a team to help Balm plan and launch their inaugural website as a hybrid shop and editorial experience. The website's purpose was to introduce ClearBalm and their commitment to solving skincare problems for adults going through perimenopause to the world.

I Worked On

  • Proposal, timeline, scope & budget
  • Discovery, client workshops, education
  • Product strategy & planning
  • Information architecture & wireframes
  • High-fidelity design, & design system
  • Design direction of the website and build

The Team

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