Balm Labs was conceived as a wellness brand that provides information, solutions, and community to an overlooked demographic. Their initial product, ClearBalm, is a CBD and plant-based skincare solution for adult acne.
I signed on and hired a team to help Balm plan and launch their inaugural website as a hybrid shop and editorial experience. The website's purpose was to introduce ClearBalm and Balm Labs' commitment to solving skincare problems for adults experiencing perimenopause to the world.
From there on, we fleshed out the visual design. The site’s design, and design system, are rooted in type. We selected Maison Neue as the ‘workhorse’ typeface used for the interface and shopping experience. We paired that with the serif Saint Colombe to give a subtle distinction between product and editorial. Knowing we were focused on a wide age range of users, we strived for a highly scannable and easily read experience.