University of Toronto Magazine
publishes ideas from U of T faculty, students, and alumni that tell the stories of Canada’s largest university
Overview
I led the product strategy and website design of its first major redesign in ten years.
The result is a responsive, modular design system, powered by WordPress, that puts the ability to create custom index and article pages in the hands of the magazine’s small team.
Strategy
After a series of workshops reconciling the needs of the publication and audience we produced product requirements, a revised information architecture, and publishing strategy to guide how the site would be designed and why.
Strategy
The editorial team’s small size meant they would need a flexible system of content type modules they could mix and match to curate articles, index and topic pages, or automate them based on taxonomy, giving the user a highly curated experience.
