Passport 2017

Mobile App / Site

On behalf of Heritage Canada, The Community Foundation of Canada engaged SJM to help them plan, design and develop an app, website and content for Canada's sesquicentennial.

Passport 2017 is the public facing tool for Canadians to share and discover information about events and Canadian attractions during Canada's 150th birthday. I lead the product and creative direction for the project, which has resulted in over thirty million impressions and over 100 thousand app downloads.