Postmedia Labs Website / Brand / UX design

Postmedia labs was a small division of Postmedia formed to use modern ‘Lean’ startup and UX methodoligies to test ideas. It’s purpose was to validate hypotheses for strengthening Postmedia’s digital offering online and off.

I worked on UX, visual design, branding and front-end development for two of it’s larger experiments; Gastropost and Each Coach.