About

Information

Hello! I’m a digital designer based in Toronto, Canada. I specialize in designing and strategizing holistic digital experiences and I also code.

I partner with companies and collaborators of all sizes to bring new concepts to life and advance their digital products and brands through design.

Approach

The key to great digital products is a well defined user experience strategy; finding that intersection between the business and their users needs.

Crafting a design project with a deep understanding of business, brand, and users, defines the goal.

Principles

I believe Dieter Rams had it right and still does. I believe that designing with data and expertise is better than either-or, and ethics in how we design is more important than ever.

What I do

Strategy

A great digital product starts with understanding. The business, the user, the brand and where they intersect in the key to defining success, goals and metrics.

  • — Research & Insights
  • — Stakeholder Workshops
  • — UX & Content Audit
  • — Product & UX Strategy
  • — User Stories
  • — Project Requirements
  • — Measurement

Design

Design starts with strategy and isn’t done until the website is live for everyone to see. During this phase, ideas are generated, a user experience is crafted and an interface designed.

  • — User Experience
  • — Visual Design
  • — Art Direction
  • — Motion Design
  • — Identity Design
  • — Style & UX Guidelines

Development

Build. Measure. Learn. Repeat. Rooted in product strategy: how you build is as important as what.

  • — Proof of Concept (Lean)
  • — Front End Development
  • — Wordpress / Craft Development
  • — Shopify Development
  • — Rapid Prototyping
  • — Usability Testing

Awards & Recognition

  • Passport 2017 — Content Council 2017, Bronze for Best in Non-Profit
  • Food Institute — Content Council 2017, Gold for Best in Education
  • Toronto Life — Digital Publishing Awards 2017, Gold for Best Digital Design
  • Weddingbells Trends — Digital Publishing Awards 2017, Gold for Lifestyle
  • Toronto Life — Digital Publishing Awards 2016, Gold for Best Digital Design
  • Gastropost — 2013 COPA Gold for Social Media
  • Gastropost — 2013 Society for News Design JSR
  • Gastropost — 2012 COPA Gold for Social Media
  • National Post — 2012 COPA Gold for Best Overall Website
  • National Post — 2011 COPA Gold for Best Website Design
  • National Post — 2011 COPA Silver for Overall Website

Companies I’ve Worked With

Heritage Canada, The Canadian Senate, University of Toronto, Guelph University, TD, Toronto Life, Global News, National Post, Fashion Magazine, YTV, Treehouse TV, Canon, Grey Goose, Birks, Lindt, Random House, Red Canoe, and Alliance Atlantis.