Hello! I’m a digital designer based in Toronto, Canada. I specialize in designing and strategizing holistic digital experiences and I also code.
I partner with companies and collaborators of all sizes to bring new concepts to life and advance their digital products and brands through design.
The key to great digital products is a well defined user experience strategy; finding that intersection between the business and their users needs.
Crafting a design project with a deep understanding of business, brand, and users, defines the goal.
I believe Dieter Rams had it right and still does. I believe that designing with data and expertise is better than either-or, and ethics in how we design is more important than ever.
A great digital product starts with understanding. The business, the user, the brand and where they intersect in the key to defining success, goals and metrics.
Design starts with strategy and isn’t done until the website is live for everyone to see. During this phase, ideas are generated, a user experience is crafted and an interface designed.
Build. Measure. Learn. Repeat. Rooted in product strategy: how you build is as important as what.
Heritage Canada, The Canadian Senate, University of Toronto, Guelph University, TD, Toronto Life, Global News, National Post, Fashion Magazine, YTV, Treehouse TV, Canon, Grey Goose, Birks, Lindt, Random House, Red Canoe, and Alliance Atlantis.