Toronto Life

Website Redesign

Role

Product Strategy
User Experience
Interactive Design
Front-End Development

Background

In mid-2015, Ken Hunt, publisher of Toronto Life engaged us to start work on redesigning TL's website. I teamed with David Topping to review, plan and redesign the site from scratch. We started with the content strategy and worked our way outward.

Our goal was to reflect the intent of the print edition and design an experience that is easy to read and navigate, “future-proofed”, and help advertisers better reach Toronto Life’s audience.