Red Canoe Brands

Website Redesign


User Experience
Interactive Design
Front-End Development
Wordpress Development


In 2009 I redesigned the Red Canoe website and store. I also product managed their move to the Magento platfor for e-commerce.

The primary goal of the site was to shorten the path to purchase, and remove as many obsticles to buying online as possible. We also integrated wordpress as an early way to market the lifestyle brand through content.