Red Canoe Brands — Introduction

Red Canoe Brands 

Ecommerce meets blogging for Red Canoe

In 2009 I redesigned the Red Canoe website and store. The primary goal of the site was to shorten the path to purchase and remove as many obstacles to buying online as possible. We also integrated WordPress as an early way to market the brand through content.

The product category page with relevant blog posts in the sidebar.
The product category page with relevant blog posts in the sidebar.
Product detail page
Integrated shopping cart