Pink Tartan — Introduction

Pink Tartan 

An integrated ecommerce model for Pink Tartan

A part of a fairly extensive pitch for Pink Tartan. The goal was to present a hybrid editorial / eCom version of the site to take it closer to a lifestyle magazine and integrate the store with editorial.

The homepage with a large 'cover'. With a direct push to shop the collection and coverlines for editorial content.
The homepage continued with integrated shopping and editorial content.
The product page with large immersive shots of product.
Mobile views of the homepage.