Fashion Magazine Website

Here are a few initial design that laid a foundation for the Fashion magazine redesign in 2015. We developed a design system, and a fully fleshed out a modular system for variable page layouts.


  • Content Strategy
  • UX Design
  • Visual Design
The home page

One goal with the 'latest' section, was to allow editors the ability to use images that had different dimensions.

We also designed for Instagram embeds to be used as images, and full width immersive sections for look books based on collections shown at shows.

Mobile views of the home page.
An example of a shoppable, chapter based video.
The article page.

Designed for sticky sharing tools and ads, with embedded video and jumps to galleries.

The article page continued.
Design system

We had intended for Fashion's design to be quite free form, and constructed a full design system for new page deployments.

Design system continued